SEO: Why you must do it
By now, most marketers and entrepreneur understand that SEO is an important aspect for driving site traffic. If your website and content aren't properly optimized, both for desktop and mobile users, you'll have an incredibly challenging time drawing in traffic from organic search your site.
However, there are lots of advantages of SEO aside from increased traffic. Here are simply a few of those advantages:
1. Correct SEO not just indicates much better rankings, it suggests a much better user experience
The search engines want to see a mobile-friendly style, great user signals (high time on site, low bounce rates, etc.) and good combination of pertinent pictures and videos. These aspects are all important for supplying an excellent experience for your visitors as well; in other words, by enhancing your site for SEO, you're automatically likewise enhancing your user experience.
2. Organic search may represent as much of 64% of all site visitors
A study by Conductor of over 310 million website visits to 30 various websites showed that natural search accounted for 64% of all referral traffic. While other research study seems to indicate that social media has actually now overtaken search slightly in regards to referrals, there's no question that search remains an important source of traffic for a lot of businesses.
3. SEO leads tend to have greater close rates than outbound leads
According to this short article at Search Engine Journal, SEO leads result in an average close rate of 14.6%, compared to close rates of 1.7% for outbound leads While I can't verify the initial source of this fact, it wouldn't shock me if this were true; it makes sense that searchers who are trying to find specific products or services are most likely to purchase from companies who they look for through search, instead of those who attempt to attract them utilizing outbound marketing methods (i.e. cold leads).
4. Incoming marketing techniques (including SEO) result in more leads than outbound, paid media or self-sourced leads.
According to the 2014-2015 State of Inbound Marketing report, B2B, B2C and non-profit companies all report incoming practices as being their main source of leads. This same report found that amongst marketing specialists, SEO had become the # 1 source of leads over the previous 6 month duration. One question to ask yourself is: if you're not generating leads through search, who is recording these valuable leads?
5. Ranking in regional search directly leads to increased visits and sales
If you run a regional service, optimizing your website for regional search is absolutely vital. Increasingly more customers are using local search questions to identify regional businesses and to find areas, hours and instructions.
According to Google, 50% of consumers who carried out a local search on a mobile phone visited a shop on that exact same day. These searches also caused higher sales: 18% of regional mobile searches led to a sale within one day.
6. Marketers rank SEO as one of their most reliable digital marketing strategies
According to the 2015 State of Marketing report, of the marketers who are using SEO and SEM as part of their marketing technique, 66% discover it "really effective or effective". Only 7% specified that their SEO efforts were "not extremely reliable or not at all reliable".
7. SEO leads to increased credibility for your brand
Ranking highly in the search results page signals to searchers that you're a key player in your market. Alternatively, ranking on the 2nd or 3rd page may lead to unwanted assumptions: that you're a new company, that you're not also understood or that you do not have the spending plan (and hence sales) to manage to enhance your rankings.
8. SEO can be a less hands-on technique than other inbound techniques
Social media and email marketing are both extremely efficient channels for producing leads, but both need some degree of continuous effort. To remain top of mind for your consumers and potential customers, you have to be continually pushing out brand-new content to your list and social media followers. As soon as a page is SEO-optimized, you can frequently sit back, relax, and let it climb up the rankings on its own merit. This, of course, go here mainly depends upon certain aspects such as the competitiveness of the keyword( s) you're targeting, and the quality of the material on the page, to name a few. In basic, as soon as you lay the structure of correct SEO-optimization for any provided page, most of the tough work is already done.
9. Being on the 2nd or 3rd page of the search results means virtually no search visibility
Some entrepreneur pass up any official SEO efforts because they think that being in the search engine result (anywhere in the results) is "sufficient". Nevertheless, research study by Moz reveals that 71.33% of clicks occur on page one of the search engine result. Appropriately optimizing your website and material are key to attaining top rankings; and for that reason any degree of search exposure.
10. The large bulk of customers research study products online prior to going to a store
Research from GE Capital Retail Bank reveals that 81% of buyers research study and compare products online before making a regional purchase. Other research puts this number as high as 94% for B2B purchasers. Attaining first page rankings for your service and products is vital if you want customers who are actively locating your products to be able to discover you.
About razwerks
razwerks is an Orange County SEO Company and Digital Marketing Agency that provides - Strategic Marketing and Development that Boosts Sales. That means we are as interested as you are in making sure your brand raises to the top of the internet and can be found over your competitors.
We specialize as an SEO Company in Orange County focusing on both organic traffic, and local SEO. Our Digital Marketing expertise includes Orange County Web Design, Google Adwords (PPC), Branding, Reputation Management, Content & Video Production, and Email Marketing.
Need some help? Give us a call, and one of our customer centric specialists will be happy to help out!
For more information contact:
razwerks
1968 S. Coast Hwy #479
Laguna Beach CA 92651
949-627-4771
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